We specialize in usability evaluations and eye-tracking research for institutions, individuals and companies. Services Include:

  • User Experience
  • Interaction Design
  • Usability & Accessibility Evaluation
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IDRAC Research and Consulting

IDRAC is an interaction design, research and consulting firm based in Riyadh, Saudi Arabia. IDRAC is the Arabic word for cognition; We specialize in eye tracking, user-centered design, usability and accessibility research. We help you deliver the right user experience for your target customers by uncovering what your target users see, do and think about your product.

Obtain user insights to inform your design or research. Evaluate the usability of your product. Discover what users look at with Eyetracking.
 

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We have completed a set of three case studies about Arabic Typography, Arabic Google search results, and Web Ads.
Check "Our Work" page.

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